I’ve been producing the Digital Business newsletter for almost six months now. I’m up to about 73 subscribers — some journalist/cronies, some CIO-types, some competitors. Recent lead stories have included:
Each issue also includes brief summaries of digital initiatives; and a list of job openings and career moves of digital executives. One conclusion from my newsletter research is that more and more digital executives (e.g., CIOs) are being appointed to the board of directors at other (non-tech) companies, thus adding much-needed digital expertise at the board level.
My goals in 2019 are to produce more-but-shorter editions, at a steadier pace — and then figure out when to start charging a subscription price (though some editions will remain free, as a showcase of the valuable content).
Related: Debut of the ‘Digital Business’ newsletter
I’ve launched a newsletter called Digital Business on the Substack platform, which is designed for subscription-based editorial newsletters. The intended audience is “digital executives,” such as CIOs, CTOs and CDOs, although I can also imagine other job roles that would find this market intelligence very valuable.
The newsletter is currently free, but I hope to eventually make it a paid subscription product, to compensate me for the huge amount of research, writing, and fact-checking that goes into it.
The first three editions are out, with lead stories about:
In addition, each issue typically has news briefs about innovative digital initiatives at U.S. corporations; C-suite job openings; and recent appointments of digital executives (who’s in, who’s out). Sometimes there’s a “brain food” section, with thought-provoking quotes about digital business and innovation.
To compile this newsletter, I read dozens of newsletters, articles, and websites each week. Obviously, I’d love to have you subscribe and find out what I’m discovering about real-world digital business initiatives & executives.
Stanley Black & Decker, at its annual shareholder meeting April 16, touted its line of RFID-embedded “smart tools” as the future of the industrial tool market.
The company’s ProtoID tools – such as sockets, wrenches and pliers – have RFID chips that are embedded in the tools (not applied to the exterior) so that they can be located at any time. The company also offers CribMaster storage cabinets that automatically keep track of the RFID-embedded tools.
“It’s especially important for people in airplane hangars, on military bases or in other critical applications where mechanics need to know where every single socket is, for instance, before a plane can fly or before a Hummer can leave its garage,” said John F. Lundgren, chairman and CEO of the company.
The CribMaster website notes that “whether it’s due to waste, hoarding, or even theft, inefficient tracking and control of these inventory items can quickly cause major problems.”
At the shareholders meeting, Lundgren said: “These tools make facilities and workers both safer and more productive, and we believe they’re the future of the industrial tool market.”
When it comes to food and beverage packaging, consumers are most likely to pay more for value-added features that relate to freshness and sustainability, according to a global study by Ipsos InnoQuest.
On a global basis, consumers were most likely to say they would pay more for “packaging that keeps food fresh longer” (55%) and “packaging that is environmentally-friendly” (55%). Following freshness and environmental benefits, consumers said they were likely to pay more for packaging that is re-usable (42%) and easier to use (39%).
Interestingly, more sophisticated packaging features were less likely to motivate consumers to spend more: packaging that prevents mess or spills, keeps food and beverages at the right temperature, and makes it easier to eat and drink on-the-go ranked lowest (34%, 33% and 31%, respectively).
“Employers statistically discriminate against workers with longer unemployment durations,” according to a labor-market study reported by the National Bureau of Economic Research (NBER).
The researchers sent fake résumés to 3,000 real, online job postings — noting the length of unemployment on the résumé — and then tracked the “callbacks” from employers. “The likelihood of receiving a callback for a job interview sharply declines with unemployment duration,” the NBER reported in its March 2013 Digest.
The effect is most pronounced in the first eight months after becoming unemployed, according to the study (NBER Working Paper No. 18387) by Kory Kroft, Fabian Lange and Matthew Notowidigo.