Sometimes there’s synergy among my journalism ventures, where one activity feeds another. For example, I found out Stitch Fix Inc. was doing interesting things with its style-matching algorithms, wrote it up in my “Digital Business newsletter — and then interviewed their CTO for CIO Dive. Similarly, I covered CarMax Inc. in my newsletter, and then interviewed their CIO for CIO Dive.
It helps when you’re lining up a CIO interview if you already know they’re doing something worth writing about. At CarMax, the nation’s largest retailer of used cars, CIO Shamim Mohammad is helping the company roll out an omnichannel business model in which customers can buy 100% online, or start online and finish at the store, or vice versa. A key development was creating an online portal where customers and CarMax associates can see the current status of the transaction and collaborate to complete it. They’ll even deliver the car to your home or workplace for a test drive (that’s what the photo above shows).