I’ve been producing the Digital Business newsletter for almost six months now. I’m up to about 73 subscribers — some journalist/cronies, some CIO-types, some competitors. Recent lead stories have included:
- IT underinvestment at Lowe’s
- Pizza Hut doubles down on digital to battle Domino’s
- Carnival patents high-tech guest medallions
- Mars Inc. exploits machine learning in a big way
- Stitch Fix game collects user data to improve algorithm
- Tech group to help ‘clueless’ boards
Each issue also includes brief summaries of digital initiatives; and a list of job openings and career moves of digital executives. One conclusion from my newsletter research is that more and more digital executives (e.g., CIOs) are being appointed to the board of directors at other (non-tech) companies, thus adding much-needed digital expertise at the board level.
My goals in 2019 are to produce more-but-shorter editions, at a steadier pace — and then figure out when to start charging a subscription price (though some editions will remain free, as a showcase of the valuable content).