Estée Lauder CIO gives IT a makeover

I’ve started writing articles for CIO Dive, an editorial website for CIOs (part of the Industry Dive group of targeted publications). So far, the editor likes my idea of profiling CIOs after they’ve been in a job for about 12 months. I figure that, after a year at a new company, CIOs may be comfortable enough to talk about early accomplishments and what’s on their agenda for the future.

First up: Michael Smith, the CIO at cosmetics company Estée Lauder Companies Inc. in New York. He’s moving the IT organization towards speedier software development; data analytics to anticipate consumer trends; and more business-focused innovation. He also moved most of the New York area IT staff to a “technology hub” in Long Island City, an up-and-coming neighborhood in Queens. The office space — full of conference rooms and innovation labs — is intended for business & IT collaboration.

mariliatbattiston / Pixabay CC0 Creative Commons

Analysts say that, so far, the company has done a good job of anticipating market shifts in the fickle, fast-moving beauty market (where an Instagram photo of a celebrity’s new lip gloss and can trigger a spike in sales). But it will need to use data analytics to continue that success.

As for CIO Dive, my goal is to boost the “CIO voices” in their content offering.

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