If current demographic shifts continue, within a generation women may be the primary breadwinners in half of America’s households, notes Social Technologies LLC futurist John Cashman. These “alpha-earning moms” — along with the increasing number of stay-at-home dads — are growing market segments that will merit business attention, Cashman says.
- Household duties will continue to realign. More men will carry primary responsibility for purchasing food, clothing, and other household items.
- Men will be more involved in childcare and in purchasing products and services for their children.
- As they explore these new gender roles, men’s preferences will be expressed in the types of products they buy. These could include more gadgetry and high-tech appliances for the home.
Related: “Stay-at-Home Dads Forge New Identities, Roles,” The Washington Post, 17 June 2007